Black Lives Matter

The tragic death of George Floyd, Breonna Taylor and countless others have now awakened the world to the everyday (and often casual) reality of racism and inequality. At Beautifl we support all measures to eradicate racism from society. But eradicating racism will not solve inequality. It’s not good enough to tell each other that we should not be treated adversely because of our skin colour, whilst we live in a societal and economic system that makes it impossible for many to overcome the system legacy of racism. Inequality is the child of racism and without addressing inequality caused by racism, we cannot truly eradicate racism.

What are we doing
Our mission is not only to help people look and feel good with our products, but to champion and nurture the community we live in.  We support this journey and Black Lives Matter by donating to organisations that help to further the social, economic and mental wellbeing of black people, as well as organisations that actively campaign against racism.  Black people cannot eliminate the racism to which they fall victim, but we can champion the organisations and causes that help black people cope with the effects of racism and redress the imbalances caused by racial inequity.

We currently donate to:

Colour of Change

Black Ballad

Black Lives Better
Black Lives Matter is about taking a stand to fight racism but it’s also about supporting the social and economic development of black people so as to reduce inequality.

Beautifl supports Black Lives Matter and is working hard so that our system can help make Black Lives Better.